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More (store)
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 | |
 A More supermarket in Hyderabad. | |
| Industry | Retail |
|---|---|
| Predecessor | Aditya Birla Retail Limited founded July 14, 1988 |
| Founded | 2007 |
| Headquarters | Mumbai, India |
Number of locations | 752 - SuperMarkets, 31 HyperMarkets |
Key people | Mohit Kampani (CEO - Hypermarkets) Sashi Gumma (CEO - Supermarkets) |
| Products | Supermarket Hypermarket |
| Brands | More Supermarket, More Hypermart, More Megastore |
Number of employees | over 11,000 |
| Website | moreretail |
More Retail Private Limited is an omni channel grocery brand which was earlier known as Aditya Birla Retail Limited, when it was part of Aditya Birla Group.[1] More is the fourth largest supermarket chain in India after Future Group, Reliance Retail and D-Mart.[2][3]
More Retail Limited provides customers products under its own labels.[4] It also provides online grocery retail services across multiple cities through their website http://www.shop.moreretail.in
History[edit]
Aditya Birla Group entered the retail industry with the acquisition of Trinethra Super Retail in 2007.[5] Trinethra Super Retail had a strong footprint with over 172 stores spread across four states - Andhra Pradesh, Karnataka, Tamil Nadu and Kerala. In Tamil Nadu and Andhra Pradesh, Trinethra brand was being used, while in Karnataka and Kerala, Fabmall brand was being used. Later, all the stores were rebranded as "More. stores.[6]
In some stores, More offers prepaid points for each purchase linked with their mobile numbers. Customers would get discounts or exclusive benefits with their redeemed points. Earlier, More used to offer prepaid point cards to redeem the points but now this service is discontinued and cannot be used/redeemed, even if balance is available.
Restructuring[edit]
Various news reports, later confirmed by an order from Competition Commission of India, indicated the More was sold by Aditya Birla Group to investors led by private equity fund Samara Capital & E-Commerce player Amazon. Consequently, More is not part of Aditya Birla Group anymore.
References[edit]
- ↑ "Aditya Birla Group | Companies | Indian companies | Aditya Birla Retail Limited". Adityabirla.com. 23 June 2010. Retrieved 11 February 2011.
- ↑ Malviya, Sagar (7 July 2014). "Aditya Birla Retail borrows Rs 500 crore from Yes Bank". The Economic Times. Retrieved 3 December 2018.
- ↑ "Forgot Password -". Morestore.com.
- ↑ "Aditya Birla Group". Adityabirla.com. Retrieved 24 June 2019.
- ↑ "Trinethra: Birla's first retail takeover". Timesofindia-economictimes.
- ↑ "Media Releases". Abg.com. Retrieved 24 June 2019.
External links[edit]
- moreretail
.in - Mukherjee, Writankar; Malviya, Sagar (20 September 2018). "Samara-Amazon acquires Kumar Mangalam Birla's More retail chain". The Economic Times. Retrieved 24 June 2019.